MOISSANITE SPARKLES AT THE 26TH ANNUAL SOUTHERN WOMEN’S SHOW IN CHARLOTTE
Charles & Colvard, Ltd. and Belk, Inc., Team Up to Educate and Showcase Large Collection of Moissanite

FOR IMMEDIATE RELEASE

(Morrisville, NC) September 5, 2008 – For the first time ever, Charles & Colvard, Ltd. and Belk, Inc. are teaming up at the 26th annual Southern Women's Show in Charlotte, NC to showcase an amazing collection of moissanite jewelry from designer and manufacturer Reeves Park. Thursday, September 18th through Sunday, September 21st, 2008 attendees can choose from a wide selection of big, bold and beautiful moissanite jewelry including earrings, bracelets, pendants and rings.

Charles & Colvard, Ltd., the world's sole producer and distributor of moissanite jewels and Belk, Inc., the nation's largest privately-owned department store are thrilled to bring this opportunity to the women at the Southern Women's Show. President and Chief Marketing Officer, Dennis Reed said; "It's always exciting to bring your product to a venue that is a perfect match with your customer base. We will have the opportunity to educate thousands of women about the most brilliant jewel in the world™."

Charles & Colvard created Moissanite™ will be a featured presentation on the Seminar Stage on Saturday and Sunday at 11:30 a.m. As an added benefit, attendees who visit the Charles & Colvard & Belk booth (#314-316 ) can register for a chance to win daily a pair of 1 carat total weight round brilliant moissanite martini stud earrings set in 14K white gold (suggested retail value of $599.00). Shoppers can also pick up an additional 10% off coupon at participating Belk store locations, or download the coupon from www.moissanite.com in the "What's New" section on the website.

Charles & Colvard is also a "Rising Star" sponsor for the Dress for Success charity event being held on September 18th. One pair of 2 carat total weight round brilliant moissanite martini stud earrings set in 14K white gold will be one of the items available at the silent auction.

Moissanite created by Charles & Colvard™ is an incredibly unique jewel, with nearly 2½ times the fire of diamond and 10% more brilliance. This extraordinary jewel is unlike any other, including diamond and CZ. Harder than sapphire and second only to diamond, moissanite stands the test of time, making it perfect for any occasion.

Moissanite's stunning beauty was born from a rare geological find made more than 110 years ago. Discovered in 1893 by French Scientist, Dr. Henri Moissan (a Nobel Prize winner), moissanite can trace its origins to particles found in a meteor crater located in Arizona. These natural crystals were too scarce and tiny to set into jewelry. It took more than a century and the power of advanced technology before Charles & Colvard created Moissanite would be available to the world of fine jewelry.

Moissanite is becoming a well known jewel in the fashion industry. You'll find it in the news, in newspapers, leading lifestyle and trade magazines and see it worn by celebrities, executives, socially conscious women, moms and daughters. Capturing the attention of people everywhere, moissanite is considered the "little black dress" of accessories - the perfect jewel to wear for all occasions and the perfect gift to give.

At the 2008 Southern Women's Show, Belk, Inc. and Charles & Colvard, Ltd. will demonstrate the incredible brilliance, style and timeless beauty that is moissanite. To learn more about moissanite, please stop by booth #314-316 during the show that runs from Thursday, September 18th through Sunday, September 21st, 2008 at the Charlotte Merchandise Mart.

Media Contact:
For more information about moissanite and Charles & Colvard Ltd., visit www.moissanite.com, www.whatismoissanite.com or www.brillianceofme.com or contact Barbara Mooty, Vice President of Brand Development and Industry Relations at 919-468-0399 ext. 298.

About Charles & Colvard, Ltd.
Charles & Colvard, Ltd. (Nasdaq: CTHR), based in the Research Triangle Park area of North Carolina, is the global sole source of lab-created moissanite, a unique, near-colorless jewel that is distinct from other gemstones and jewels based on its exceptional fire, brilliance, luster, durability and rarity. Currently used in fine jewelry, Charles & Colvard created Moissanite™ is primarily marketed to the self-purchasing woman as the perfect reward or indulgence for a woman celebrating her achievements, whether personal or professional, big or small. For more information, please access www.charlesandcolvard.com.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements expressing expectations regarding our future and projections relating to products, sales, revenues and earnings are typical of such statements and are made under the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements about our plans, objectives, representations and contentions and are not historical facts and typically are identified by use of terms such as "may," "will," "should," "could," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue" and similar words, although some forward-looking statements are expressed differently.

All forward-looking statements are subject to the risks and uncertainties inherent in predicting the future. You should be aware that although the forward-looking statements included herein represent management's current judgment and expectations, our actual results may differ materially from those projected, stated or implied in these forward-looking statements as a result of many factors, including, but not limited to any trends in the general economy that would adversely affect consumer spending, a further decline in our sales, dependence on Cree, Inc. as the current supplier of most of the raw material, ability to develop a material second source of supply, dependence on a limited number of customers, dependence on consumer acceptance of the Company's products, risks of conducting operations in foreign countries and our dependence on third parties, in addition to the other risks and uncertainties described in more detail in our most recent annual report on Form 10-K filed with the Securities and Exchange Commission. Forward-looking statements speak only as of the date they are made. We undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur except as required by the federal securities laws, and you are urged to review and consider disclosures that we make in the reports that we file with the Securities and Exchange Commission that discuss other factors relevant to our business.

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